GET NEW CUSTOMERS and turn them into REGULARS)
Do you understand how coupons are making you money? Examine the chart below. Keep in mind that people who have coupons tend to spend more money than the usual customer.
These prices reflect the BARE minimums, as final bill will be higher, thus your profit as well. The chart below is for a minimum spend per coupon for validity.
Food Cost %'s can be figured this way: Cost divided by Sale Price times 100 = Food Cost % (daily/weekly/monthly)
    Food Cost
  Food Cost
  Food Cost
     
Certificate
Min Spend
25%
Profit
30%
Profit
35%
Profit
40%
PROFIT
$10
$20
min spend $20
x food cost 25%
= $5
final bill $10
- food cost $5
profit = $5
min spend $20
x food cost 30%
= $6
final bill $10
- food cost $6
profit = $4
min spend $20
x food cost 35%
= $7
final bill $10
- food cost $7
profit = $3
min spend $20
x food cost 40%
= $8
final bill $10
- food cost $8
profit = $2
$15
$30
min spend $30
x food cost %25
= $7.50
final bill $15
- food cost $7.50
profit = $7.50
min spend $30
x food cost 30%
= $9
final bill $15
- food cost $9
profit = $6
min spend $30
x food cost 35%
= $10.50
final bill $15
- food cost$10.50
profit = $4.50
min spend $30
x food cost 40%
= $12
final bill $15
- food cost $12
profit = $3
$25
$50
min spend $50
x food cost 25%
= $12.50
final bill $25
- food cost $12.50
profit = $12.50
min spend $50
x food cost 30%
= $15
final bill $25
- food cost $15
profit = $10
min spend $50
x food cost 35%
= $17.50
final bill $25
- food cost $17.50
profit = $7.50
min spend $50
x food cost 40%
= $20
final bill $25
- food cost $20
profit = $5
$50
$100
min spend $100
x food cost 25%
= $25
final bill $50
- food cost $25
profit = $25
min spend $100
x food cost 30%
= $30
final bill $50
- food cost $30
profit = $20
min spend $100
x food cost 35%
= $35
final bill $50
- food cost $35
profit = $15
min spend $100
x food cost 40%
= $40
final bill $50
- food cost $40
profit = $10
$75
$150
min spend $150
x food cost 25%
= $37.50
final bill $75
- food cost $37.50
profit = $37.50
min spend $150
x food cost 30%
= $45
final bill $75
- food cost $45
profit = $30
min spend $150
x food cost 35%
= $52.50
final bill $75
- food cost $52.50
profit = $22.50
min spend $150
x food cost 40%
= $60
final bill $75
- food cost $60
profit = $15
$100
$200
min spend $200
x food cost 25%
= $50
final bill $100
- food cost $50
profit = $50
min spend $200
x food cost 30%
= $60
final bill $100
- food cost $60
profit = $40
min spend $200
x food cost 35%
= $70
final bill $100
- food cost $70
profit = $30
min spend $200
x food cost 40%
= $80
final bill $100
- food cost $80
profit = $20
UPSELLING CHART-- Different menu items have different markup's, thus different food cost %'s based on what the market will bear.
While some menu items seem cheaper and better to make, it's really the more upscale items that give you a greater profit!!
COST
45% markup
45% markup
30% markup
30% markup
30% markup
15% markup
Wine Btl $5;
4 glasses at $1.25 ea
= $1.25
x 450%
=$5.63
Garlic Bread
= 50¢
x 450%
= $2.25
2 Taco's
=$1.00
x 300%
=$3.00
2 Eggs 11¢ea
2 Toast 6¢ea
HashB 35¢
2 Bacon 40¢ ea
Butter/Jam 12¢
=$1.61
x300%
=$4.83
Chicken Parm $1.25
Fett Alf $1.50
= $2.75
x300%
=$8.25
Filet Mignon $5.00
Baked Pot with Butter
& S Cream $1.00
Veg 50¢
Bun/Butter 50¢
=$7.00
x150%
=$10.50
(profit) markup
+ cost
$5.63
+$1.25
=$6.88
$2.25
+ 50¢
=$2.75
$3.00
+$1.00
=$4.00
$4.83
+$1.61
=$6.44
$8.25
+$2.75
=$11.00
$10.50
+$7.00
=$17.50
sell for:
$7.00
$2.75
$4.00
$6.50
$11.00
$17.50
Food Cost %'s can be figured this way: Cost divided by Sale Price x 100 = Food Cost %
Food Cost
$1.25
50¢
$1.00
$1.61
$2.75
$7.00
Food Cost %
18%
18%
25%
25%
25%
40%
  Wine gross profit
$5.63
Garlic Bread gross
profit
$2.25
2 Taco's gross profit
$3.00
Eggs gross profit
$4.80
Chicken gross profit
$8.25
Filet dinner gross profit
$10.50
There's more money to be made selling Wine, Chicken & Filet Mignon in gross profit
than some of the cheaper menu items here.
Train your staff to UPSELL
             
YES
You DO make a profit!!!
MAKE EVEN MORE OF A PROFIT by training
staff about UPSELLING
HERE'S HOW:
If all that doesn't convince you, examine
"the others"
DOREEN'S KITCHEN
GROUPON
LIVING SOCIAL
VALPAK ETC
Gift Certificate coupon
groupon -- it's a coupon
living social -- it's a coupon
mailers -- it's a coupon
concentrated on businesses in zip
code(s) you designated
anyone
anyone
anyone
Designed and FAXED to businesses, as
well as phone calls. Concierge
contacting.
you get YOUR website listing on social
media, youtube slide shows possible too
concentrates on everything retail
you appear only ONCE in their daily deal
no social media that is ONLY YOU
NO faxing
NO phone calls
NO PERSONAL TOUCHES
<<--basically the same
<--basically the same
cancel anytime, pay for JUST what you
want
you're tied into a deal and must honor
during a time frame
you're tied into a deal and must honor
during a time frame
Every door direct around 20¢ per
household-
very targeted & most
likely ends up in the trash.
Do you know just WHAT your return is?
no contract, no fee's, no bills, and you
can cancel at any time
there is a contract, credit card fee's
charged to you from customers buying
with their credit card
<--basically the same
other mailers are costly, depending on
zone & population from $350 - over
$1000 and most likely end up in the
trash.
customers MUST supply valid email to
recieve Gift Certificates COUPONS.  
Customer feed back on your restaurant
that only YOU WILL see.
You get their email's AND other info
that's REQUIRED for coupon to be
valid and can contact them later
with your other specials,
newsletters, holiday events, etc
YOU turn these over to us, and we
will MAIL them a handwritten
personalized THANK YOU !! It' a nice
touch, AND if you want further
inserts to go into this THANK YOU
CARD, you can do that too
none
none
none
Based on a $25 Gift Certificate....
DoreensKitchen.com
groupon
livingsocial
mailers
You get a minimum of $25 guaranteed
You get $6.25 after a few weeks
You get $10 after a few weeks
nothing-- it COSTS you money
You have the option on choosing the
customer has to have a minimum spend
(twice the amount of the value of the
coupon)
i.e. a $25 coupon MUST spend $50,
this means that $25 is for YOU the
restaurant!!
That's ONE HALF of the total
minimum needed to be spent!
deals are usually half of cost to
customer. i.e. $25 "coupon" costs them
$12.50
Groupon keeps 50% of that-- $6.25 and
"bank" on your portion for a month.
You have to honor the FULL $25.00
Now you're out $25 of product, and you
have to wait for your $6.25 (minus credit
card fees)
All in all, for giving away $25 of food,
you only get $6.25 (1/4th of amount
given away in food)
<<--basically the same.
Sometimes they'll retain 60% and bank
on your 40% that you'll have to wait to
get.
You'll dish out $25 of food
and only get back 40% = $10
you wait and hope people will SAVE
your coupon that's in a mailer with A
LOT OF OTHER COUPONS (VERY
competitive), not loose it, and then
actually USE it.
What is your ROI (return on
investment)??
How much you spent = $$ ???
How many coupon deductions= $$ ??
What profit did you make on those
deductions??
GIFT CERTIFICATES COUPON choices are YOUR choice
as well as what the customer must minimum spend for validity

SIGN YOUR RESTAURANT UP HERE
GIFT CERTIFICATES COUPON choices are YOUR choice
as well as what the customer must minimum spend for validity

SIGN YOUR RESTAURANT UP HERE