Doreen Pastore
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Driving Special Event and Group Revenues through various sales techniques and
Social Media (Facebook, Twitter) to announce specials & promotions.
HTML Email to existing  & self generating database.
Faxing designed pdf’s to businesses in local area with specials, coupons etc.
Youtube slideshows of your product

•        SPECIAL LINKS from Main Web Site to “lure” email sign ups and existing database to enjoy the “promotion” of that
time frame. Win A Party, School Promotions (Honor Roll, Teacher/Staff Appreciation), Church Fundraiser’s, BOGO & Meal
Specials and Events. Prerequisite for validity will be to fill in all information that includes Mailing and Email address,
Birthday, Fax etc. This will begin to generate a new database of possible customers.
Special Gift Certificate (that are disguised as Coupons), to be given with each guest check. Rewarding very
regular customers with a personal touch such as with a hand written Thank You Letter, and perhaps a small token.
Keeping track of their celebration dates, and sending off greetings.
Data base to include special dates of customers - birthdays, anniversaries etc., and to send them special
coupon/promotion. Training and informing staff of any and all promotions, especially the need to get business card from
customer to be attached to check (or customer info card filled out) so it can be added to database. Staff Incentives to turn
in as many referrals as possible. Encouraging staff to book parties via their family and friends, they get a discount, or a
kick back for parties booked.
Faxing to post at work Special Event Info, Promotions, Coupons etc. (this trickles down to other contacts within a
corporation). In order to receive promotion validity, customer INFO must be filled out (to add to database)
Phone calling to local businesses as well as corporations to entice their business. Obtaining their email and fax
Sales - Car, Real Estate, Property Managers, Medical, Funeral Homes, any and All Service Industries in nearby
Local Area to Influence Them by supplying them with generous amounts of discount coupons for them to pass out to their
customer contacts.
Special Promotional Envelopes that will include a coupon, a Thank You letter, a Menu of Services and other
pertinent information for every member that has attended a special function promoted.
Hand Writing THANK YOU cards to customers who use coupon’s. Mailing addresses obtained by required
customer info that MUST be collected (along with dupe of sales check to further personalize letter).
Table Tents, Guest Check Inserts etc., To promote the business and draw attention to current and upcoming
specials, for customers to fill out their information for future contact, special forms for customers that have attended or
used coupon’s to fill out.
The Old Fashioned IT WORKS, “Guest Book” & Fish Bowl for customers to fill in with their comments and pertinent
contact information/dropping business cards to win something.
DATA BASE of all customers who have used promotions they are contacted and how, how they responded (total
sale, etc.) as well as when and how often they have used any promotion. Those that are regualars should be awarded

Maintaining effective relationships with Concierge’s, Meeting Planners, Local Businesses and Community Rep’s etc., to
solicit Special Event/Group Sales
DATA BASE of all Concierges, Sales staff, Special Event planners contacts and referrals; when they are contacted
and how, how they responded (opt-out, how many people they booked, date, total sale, etc.) as well as when and how
often they have used any promotion. Those that are constant bookers should be awarded accordingly.
INDUSTRIAL AREA contacts (email/web/fax etc) & Chamber Member Info

Community Events
Booth Rental at local events & festivals to pass out literature
Career Day at local High Schools with appropriate staff
A Honor Roll Gift Certificate for students who have achieved it; to distribute to participating local ELEMENTARY schools
special gift certificates that would only be valid if purchase is made by an adult (parent) who can DRIVE the student (and
siblings) to use Gift Certificate.
High School Dances & Newspapers To advertise our services and offer special event/discounts Homecoming/Prom
Graduation For all school levels to advertise our services and offer special event/discounts
Teacher and PTA Functions To offer special incentives for special events, banquets, catering (in and out of house) and
to pass out mini press packets
Fraternal Organizations Such as Jaycee’s, Knights of Columbus, Masons, etc. to offer facilities for Gala Banquets,
Awards Dinners etc., as well as mini press packets for attendee’s
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